Coming soon to Co-op locations in Calgary and across Southern Alberta – Cornish Flakes cereal and a number of other items on the Co-op Stampeders Game Day Approved product line.
Stamps running back Jon Cornish was on hand at Fanfest at McMahon Stadium on Saturday to autograph boxes of the new cereal that bears his name and photo as part of the official launch of the product line. Through the new partnership between Co-op and the Stampeders, a portion of sales from 15 co-branded, specially labeled food and general merchandise items will be donated to the Alberta Children’s Hospital Foundation.
“This is a big win for everyone,” said Ken Woo, Calgary Co-op General Manager, on behalf of Co-ops across Southern Alberta. “Not only are football fans and Co-op shoppers buying quality products and showing their team pride, they’re also contributing to a healthier future for our children and families because of their purchases of Game Day Approved products.”
Other items joining Cornish’s cereal and his RB-Q Chips on the Co-op/ Stampeders Game Day Approved 2014 roster are two water products, sunflower seeds, bags of ice, a chocolate bar, sliced bread, hamburger buns, peanuts in the shell, trail mix, reusable party cups, a picnic cooler and a collector’s edition football.
“We’re very excited about this partnership with Co-op stores,” said Stampeders president Gordon Norrie. “This is a fun – and tasty – ay for Stampeders fans to show their pride in the Red and White. It’s especially satisfying to know that this will result in the raising of funds for such a wonderful organization as the Alberta Children’s Hospital Foundation.”
Money raised in support of the Alberta Children’s Hospital Foundation through the Co-op/Stampeders Game Day Approved partnership is in addition to Co-op’s $825,000 gift over five years to the Foundation announced last year.
Earlier this week, Co-op announced that it was expanding its partnership with the Saskatchewan Roughriders, featuring Chris Getzlaf and Darian Durant, and Winnipeg Blue Bombers, featuring Nick Moore. Co-op also announced a new partnership with the Edmonton Eskimos featuring Mike Reilly.
